[ONLINE] Crafting Online Advertising Business Strategies

Course Objectives

• Understanding Organisation's marketing strategy and target customers
• Efficient usage of various marketing channel
• Building an effective marketing plan
• Applying marketing communication tactics
• Implementing effective marketing campaign
• Assessing Effectiveness of Marketing Campaign
   

Course Structure

• Propose suitable platforms and marketing activities to address intended objectives and target customer
• Assess advantages and disadvantages of different marketing channel options
• Develop a marketing plan for specific channels 
• Curate relevant content to reinforce the organisation's competitive advantage, key messages and brand 
• Manage timely release and maintenance of marketing content and activities on specific channels
• Implement marketing activities and campaigns in alignment with an overall marketing plan
• Evaluate the effectiveness of marketing campaigns through a specific channel  
   

Rewards

• E-Certificate of Completion by Kaplan will be awarded upon completion of the course